Assemblyman Beall has introduced legislation to ban caffeine in malt beverages (IE: Beer). The target product, it seems, is this:
...sweet malt beverages known as "alcopops," which often mask the flavor of alcohol and tend to be marketed to younger drinkers. ... many of these products come in 23-ounce cans that contain the equivalent of five to eight cups of coffee, are 12 percent alcohol and are sold for $1.99. A regular energy drink, by contrast, can cost $2.99...Personally, I've never heard of these before, but I can see why it would be an issue. But there's a couple of problems with attempting a ban.
First of all, the products are likely just a response to consumers who were already mixing energy drinks with vodka. Those who want a "buzz-drunk" will continue to do that, whether or not the pre-mixed version is on market shelves. This could be yet another law that will have absolutely no effect on the actual situation: those who market alcohol to under-age drinkers and lack of public knowledge of the dangers of the buzz-drunk.
Secondly, and what's really got me worried, is in trying to remove a few products aimed at under-aged drinkers, they could accidentally ensnare and ban legitimate adult products, such as ales, porters, and stouts enfused with coffee or chocolate.
Aren't there already laws against marketing booze to minors? Whether it's the manufacture who promotes the product to kids or the retailer or bartender who sells it, we have the tools to crack down on wired drunk adolescents already. Let's use these resources to get rid of the "alcopop crisis" and leave the craft brews alone!
I haven't heard of these alcopops, but the Cappuccino Stout sounds like a wonderful brew. I used to be quite a fan of Irish Coffee... in the morning. Ok. I had a problem, but it was tasty. A little whipped cream on top.
ReplyDelete