Here's an interesting item (well, to those of us obsessed with social media). On the Jerry Brown for CA Governor YouTube channel, along with posting various interviews, campaign ads, biographical bits, and so on, the campaign has now posted a "Social Media Webisode" -- a short training video on how Jerry's supporters can help get the word out. The first webisode is on promoting the Brown campaign via Facebook:
Now, whether or not you're a Jerry Brown fan (I am) or support his campaign for Governor of California this year (I do), you have to admit that this is a brilliant strategy. Faced with a challenger who has so far spent over $119 million of her personal fortune, making hers the most expensive campaign for statewide office ever anywhere, Brown has not only made good use of social media to get his message out, he is harnessing the full power of social media by turning supporters into advocates.
Too many of the social media campaigns that I see, whether political or for products or whatever, treat facebook, twitter, etc., as one-way broadcast mediums. They neither engage the audience in dialogue nor tap into the extended networks of each of their followers. Brown 2010 has now done both.