Tuesday, May 15, 2001

Poor Regis Philbin. He doesn't even own his own face.

Yesterday I was in McDonald's and their latest game promotion is a tie-in with "Who Wants to be a Millionaire?" All over the place are posters with pictures of Regis and the cash. On the placemat is a picture of Regis with the cash. On my soda cup is a picture of Regis with the cash. And on the fries box, which contains my game piece, is a picture of Regis with the cash.

And next to each picture are the words, "No celebrity endorsement implied."

Who the hell do they think they're kidding? Of course there's a celebrity endorsement implied! Why else would there be pictures of Regis Philbin all over the damn restaurant? What they really mean is, "No celebrity endorsement paid for."

McDonald's made the deal with ABC, and ABC owns Regis' image - at least, when used in conjunction with the title "Who Wants to be a Millionaire?" Regis has nothing to do with it. One day he just walks into McDonald's and sees his face everywhere. "No celebrity endorsement implied." Yeah, right. Am I the only one who notices these things?

By the way, I won $2 for knowing the answer to, "Over what part of the body would you wear a monocle?"

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